Increasing efficiency through the supply chain

GS1 – spatial design

The goal // Boost GS1 New Zealand’s brand profile.
The solution // A visual language that can be applied throughout the workplace and beyond.

GS1 image 1 v2

Boosting brand profile

GS1 helps businesses and organisations improve the efficiency of the supply chain – from manufacture through to consumer, both locally and globally.

A new visual language was developed for the organisation that demonstrates the supply chain and the services GS1 provides to enable visibility and traceability of products. The challenge was moving away from the ‘barcode’ and developing a look and feel that was bright and engaging.

GS1 image 4 v2
GS1 image 3 v4 FillWzExNDAsNTg0XQ
GS1 image 3 v5

A brand-led workplace

The look and feel plays an integral role throughout GS1’s new offices from the carpet wayfinding to the engaging people-focused imagery.

By integrating the visual design with the spatial design, in collaboration with the architects – Capiche created a result that is positive, inspiring and fit for a brand-led working environment that employees and visitors connect with.

GS1 image 2 FillWzExNDAsNTg0XQ

Does your workplace reflect your brand identity?

Send us an email