GS1 – spatial design
GS1 helps businesses and organisations improve the efficiency of the supply chain – from manufacture through to consumer, both locally and globally.
A new visual language was developed for the organisation that demonstrates the supply chain and the services GS1 provides to enable visibility and traceability of products. The challenge was moving away from the ‘barcode’ and developing a look and feel that was bright and engaging.
The look and feel plays an integral role throughout GS1’s new offices from the carpet wayfinding to the engaging people-focused imagery.
By integrating the visual design with the spatial design, in collaboration with the architects – Capiche created a result that is positive, inspiring and fit for a brand-led working environment that employees and visitors connect with.
